Measuring your progress is a crucial part of getting better. Analyzing the reception of your content can help you identify areas or topics that you lack to generate traffic to.

Nevertheless, you must be patient about it. Content marketing takes at least 12 – 18 months to establish its ground. Once you have gathered a good readership or have succeeded in informing people about your content, you can analyze the traffic and get a more detailed evaluation as to how your content is received.

One of the basic methods would be to create an excel sheet. Assign each column to different aspects that you are looking at. You can have columns for email sign ups, viewer traffic, how many viewers shared your post, etc. Design it in a manner that is convenient for you.

You can also analyze the posts that have brought you maximum amount of revenue. You can use Google Analytics for that purpose. Find out what actually attracted the viewers and how you can work on it.

While analyzing your posts, you should pay attention to the traffic. If your traffic is high, you can monetize it in the long run either by getting your posts shared further or in actual sales.

Content marketing is like PR. You need to create a good brand name and try to create a good connection with your viewers. The more you understand them and cater to what they want, the more they will be willing to follow your content or buy your product.

While analyzing your traffic, you should pay attention to what kind of posts are getting the highest reads or where the traffic conversion is the highest. This will help you to ascertain what types of viewer demographics are attracted more towards your content. Now that you know your audience, you can understand their taste and generate a more healthy and profitable traffic.

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