For a successful email marketing campaign, growing an engaged email list is very important and sadly for a lot of businesses and organizations, it’s also one of the most challenging tasks. But luckily, there are a variety of tools that you can use to grow your subscriber list.

You can use a paper sign-up sheet which is one of the simplest ways to grow your email list, and it’s also one of the most effective. This is especially true if you have a retail store where you interact with customers face-to-face. The important thing is that you’ll have to make the benefit of your email list clear. You can also add a sign-up button to your email as not everyone who sees your email will be on your email list. For example, if you share your emails on social media, for example, many of your fans and followers won’t be on your email list. You can make it easier for your visitors to sign up by adding a Joining link to any email share. You can even add a link in the captions of your Facebook post.

As our website will be the first contact many people have with your business, putting a sign-up form on your website is the best thing to do. Missing an opportunity to stay connected with your visitors can cost you more than you can imagine. In case you are using a WordPress site, you can use contact forms plugin to add a sign-up form to your site in minutes. They also have web sign-up forms that can be embedded directly on your website. Collecting email addresses when people sign up for an event is also a neat trick to grow your email list. Hosting events allow you collecting important contact information, giving a perfect opportunity to ask people to join your email list. Many websites ask for email addresses in return of free e-books. This trick works, because the customers clearly know that will be benefited from the trade.