The best way to identify evergreen content is by studying and analyzing the traffic of your competitors. Look for the posts that might’ve been published a long time ago, say a year or two, and still receive a good amount of traffic. If a particular post continues to receive a large amount of traffic for an elongated period of time, the necessity or relevance of that topic still pertains and could be what we call evergreen content.

News posts don’t usually become evergreen as their relevance diminishes after a period of time.

Topics pertaining to marketing and SEO are common evergreen contents. Their necessity will rather increase with the passage of time.

You can use various online tools to analyze the content and traffic of your competitors. You could use Ahrefs or BuzzSumo which will help you to find popular content in your industry by identifying certain keywords. You can also refer to HubSpot as they publish a lot of evergreen content.

Your aim should be to write evergreen content that can lure you a good deal of traffic. An additional advantage of it would be that it won’t fade away in the future. So if the content is appealing to your viewers, it will keep bringing new viewers from time to time.

Google Analytics can help you a great deal. You can analyze your available content and Google Analytics will give you the keywords that are bringing in viewers. It can also help you to pinpoint certain things that you should change or add that can improve your content.

If you are creating evergreen content, make sure to update it periodically. At least once a year. This way you will maintain the credibility of your information and keep it relevant for a longer period of time. For more information, visit Beeing Digital.