Webinars are great for delivering tremendous values which is one of the biggest reasons why businesses should start doing webinars in the first place. Webinars are the greatest tool you can use to keep your audience engaged for hours, provided if it’s done right. This is something other marketing mediums struggle to do. Another added advantage of the webinar is that your audience gets to ask questions and get real-time feedback which can help you to develop a positive relationship with them. Not only this but the webinar also gives you an opportunity to ask questions to your audience, conduct surveys in real time, collection information that can be used to tailor your products to meet the demand of your audience. All this makes the webinars one of the highest converting forms of marketing. Other benefits of the webinars are: They present you as an expert in the given field. They let you sell your product without forced marketing. So, now that we have made clear just how awesome webinars are, let’s see the six ways you can bring the audience to your webinars.
6 Ways to bring people to your webinars.
1) Send invitational emails before the start of the webinar.
You send out this email as soon as somebody registers for a webinar.
Then you need to remind them why they must attend your webinar live. Try also encouraging them to add the webinar to their calendar.
2) Collect phone numbers from webinars registration and used it for sending SMS reminders.
3) Use social media ads and target audience based on their behaviour.
4) Keep your registration close to the start date of your webinar.
5) Use repeating webinar.
Zoom allows you to schedule recurring webinars on specific dates and times. You can schedule a webinar to occur every day, every week, or every one month. Learn from your expired webinars. Use its analytics to see which time and day of the month or the week works best for you.
6) Send them a video showing people what to expect from your webinar. This video serves as a trailer for your actual webinar. You can put it on the page that pops up after they finish registration or you can send them the video an hour or so before the actual webinar to act as a reminder.