Majority of your audience will be visual learners. The information that you provide from videos feels more palpable to them and can de devoured easily.

Text is the optimal medium to portray ideas and can also create higher search traffic. But it does not create a personal connection with your readers. With videos they can see you and connect with you. Your viewers will be way more engaged with your visual content compared to what you will experience with text based content.

With the rise in technology and the ease of its reach, video content is creating a whole new domain that content marketers should take advantage of as soon as possible. YouTube is the second largest search engine, LinkedIn has started to take videos more seriously and have tried to inculcate them on their site, even Instagram is rising to fame giving visual content its due acknowledgment.

Videos are also great for promoting your products or services. Consumers can see the product or service and visually analyze the esthetics of it.

Start incorporating videos along with text based blogs. You will instantly see the difference in your traffic. Your viewers will be way more engaged in your content and the conversion rates will get higher as well.

If you can’t create a video by yourself there are different online sites that can help you with that. Go to Anchor.fm, send them your podcast or textual content and they will create an interesting video for you. You can then publish that video on your site, Instagram or any other social media platform.

You can also ask different marketing blogs in your industry to embed links to your videos on their sites in exchange of you doing the same for them. This will help you to attract traffic from different regions.

Having a more personal relation with your viewers will also give you recognition. It will put you on the market. And not only is it easier to attract your viewers, it is way more fun and liberating for your imagination. For more information, visit Beeing Digital.